Context is one of the most important things a journalist can
do.
There’s the old joke of a sportscaster giving out scores on
the nightly news; 5 to 2, 7 to 0, 3 to 1. Without team names the numbers are
useless, and the joke is funny when it comes to sports.
The Activist Old Media uses similar methods when it comes to
the monthly unemployment numbers. They report the number of jobs that were “created” in a month, then fail to measure it against the number needed
just to break even.
69,000 jobs created in May. In the graphic above CNN calls this the number of "jobs gained." What does that mean? Let’s add
context. It takes at least 90,000 jobs created per month just for America to break even
with job growth. That is the standard. As job growth is critical to this
nations future, it’s important to know what the “break even” number is. Some have said the break even number is as high as 150,000 a month (New York Times number,) for the sake of argument, we'll take the lower number (don't say we don't give Obama a break.) Clearly 69,000 jobs were not "gained."
90,000 to break even with job growth is a number that every
American should know when they are told employment figures, but few do. The
media fails to provide that context.
Instead of saying 69,000 jobs were "gained" in May, it should
be reported that, “overall the economy lost at least 21,000 jobs.” In every graphic
produced by the media, and in every report by the media, that 90,000 number
should be considered.
When you take the last three months into consideration the
number overall is 40,000 jobs lost. 230,000 jobs “created” and 270,000 needed
to break even. Even an old sports guy like me can do this math. This is a
simple and easy way for people to understand this vital issue and it paints the pathetic
picture that the Obama Administration and Activist Old Media apparently
like to hide.
The Obama Administration often likes to tell how many jobs
were “created” in a month and they will never, never subtract the 90,000 “break
even” number. Okay, they are partisans, we can’t expect honesty from them. We
should expect it from the media. Whenever Barack Obama touts his success at “creating”
jobs, the math should be done, and don’t get me started on the “jobs saved”
number, that is just a joke and anybody using it should be ridiculed. I believe Obama feels that as Dear Leader, he has “saved” all of
our jobs. Without him…
The 8.2% unemployment figure is another issue, and there is more deception there. The Feds ignore people who have left the job market, and over the last three years they have reduced the number of jobs available, which makes the percentage lower than it actually is. Another column for another day.
I know the message consultants and management types would
give us in newsrooms and it would be to keep the information simple and
straight. So, there you have it, I have simplified the information for my friends
in the media to help them better communicate with their
viewers/readers/listeners. I charge you nothing for my consultation here, times
are tough out there.
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